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Hidden Symbols in Famous Logos


Amazon is one of the largest companies in the world by revenue, and is the world’s foremost online retailer. You’d struggle to find many people who haven’t at least seen Amazon’s simple logo, the name of the business in lower case, bold black text, with a curved yellow arrow stretching from the a to the z. This is meant to symbolise the company’s mission to provide everything from A to Z on their world-famous site.


Beats Electronics, better known as ‘Beats By Dre’, is globally acclaimed rapped Dr Dre’s electronics brand, which has a heavy focus on headphones, earphones, and other sound and audio equipment. The Beats logo is also very simple, presenting a red circle with a white lower case b. But this logo also represents a profile view of a person wearing headphones, the brand’s core product.


FedEx is one of the most well-known shipping and transport companies in the world. FedEx takes its name from its original moniker, Federal Express. The hidden symbol in the FedEx logo is particularly subtle, and many will look at this logo countless times in their lives without clocking it. But if you look closely, you’ll see an arrow in the negative space between the E and the x. The FedEx logo has won over 40 awards for its simple but effective design.


Toblerone is probably one of our lesser-known logos, and if you asked most people to describe it by memory, they’d have no idea! This may be because most people aren’t paying attention to the logo when they tuck into their favourite chocolate. Toblerone’s logo features a snowy mountain in a bronze-like hue. But hidden in the mountain snow is the outline of a white bear, a homage to the city of Bern, Switzerland, where Toblerone was founded.


Toyota took a very different approach to their logo, and rather than spell out their name, like some brands, or design a hidden message into their logo, like others, they decided to do both at once! Toyota’s badge is instantly recognisable for its T shape formed from ovals. But did you know you can spell out the whole name by filling in different parts of the logo? Try it yourself and see! The logo is designed to include shapes for T, O, Y, and A, letting you spell out the brand name in full.


Whether you want to include hidden symbols or not, if you’re looking for a graphic designer to craft the perfect logo for your brand, get in touch with Gareth Wright Design today to see what we can do for you.


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