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Naming Your Startup Business

Updated: Feb 25, 2022

You have your idea and figured out the basics on starting a business.

Now comes the fun part, naming it.

Here are a few tips on getting the best name for your start-up.

Have an easy to spell name

You want to avoid having to continually correct the misspelled version of your name. Keep it simple. You don’t want potential customers getting confused about how to find your business online. I was confused why Flickr was missing the letter E until I read that it was because the Flicker domain was taken. Moving nicely onto…

Get your domain name

Once you have determined a name you like secure the domain name.

Research the name on the web

Once you have determined a name you like, do a web search on the name. More often than not, you will find that someone else is already using that business name. Although the name has gone there will be variations available.

Use a name that conveys some meaning.

Ideally, you want your business name to convey something meaningful and positive related to your business. Can people instantly get what your business is about? Also may be worth a researching other languages. Last thing you want is to find out your name is offensive to potential customers.

Get feedback on the name.

Make a list of 5 to 10 names you can run through with friends, family members, and trusted colleagues. Get feedback from your target audience as well.

Make sure the name sounds good when said aloud

Sometimes names seem fine on paper, but sound awful when said aloud. And if it’s said aloud, make sure people aren’t confused as to how it’s spelt.

Make sure you are personally happy with the name.

You as the business owner will have to live with the name for a long time, so make sure you are happy with it and believe it will resonate with your customers. Take the time to get it right from the start.

What is the origin of your companies name?


Here at Gareth Wright Design we can design you a unique eye-catching business card Based in Tameside, Manchester we cover all aspects of print and social media design.

Visit our website at Gareth Wright Design and social media platforms.

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