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5 Meanings Behind Famous Logos

Updated: Jun 26, 2020

There are thousands of logos throughout the world in many shapes and styles.

Here are 5 logos in which designers have cleverly hidden special meanings within their design.

Beats by Dre produce audio equipment. The ‘b’ is enclosed in a circle followed by the brand name. The circle, though, isn’t just a circle. It actually represents a human’s head, and the ‘b’ letterform represents the brand’s headphones.


Amazon is one of the biggest companies int he world, and their logo reflects that. The yellow arrow in their logo starts at the letter ‘a’ and ends at the letter ‘z’, implying that they sell everything from a to z. The arrow also represents a smile, with the arrowhead being a stylized dimple or smile line. .


Le Tour De France logo has two hidden messages inside of it. The first is a bit more obvious, with a cyclist making up the letter ‘r’, but the second is more subdued. The yellow circle that acts as the bike’s wheel is also a sun.


The Gamecube logo is very interesting to look at, and for good reason. Not only is it a cube within a cube, but the outer cube forms a ‘G’ around the inner cube, leaving a ‘C’ in the negative space.


FedExis an incredibly popular shipping company, and its logo is plastered on trucks and planes all over. While there isn’t anything incredibly groundbreaking in the colors or simple type, there is a hidden gem in there. Have you ever noticed the arrow hidden in the negative space between the ‘E’ and ‘x’? The arrow represents the idea of moving forward with speed and precision, much like the FedEx brand.


If you require design why not choose Gareth Wright Design Based in Tameside, Manchester we cover all aspects of print and social media design. Visit our website at Gareth Wright Design and social media platforms.

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