Luke Bradshaw, Design & Marketing Manager at ESG Eurosonic Group Ltd answers questions on the future of AI in the world of design.
How do you see AI transforming the role of designers? Will it complement human creativity or replace parts of the process?
LUKE: From my experience with it so far, I would imagine that it would replace most of the process but not all of it. I foresee that a designer's job will become more of a checking role, ensuring that AI has met the brief correctly.
What are some of the most exciting AI tools for designers today, and how might they evolve over the next five years?
I have been using Generative Fill a lot more recently within Photoshop. Whilst it is not perfect, it is definitely getting better. It depends on the prompt which has been given I guess. I use this process a lot to expand on an existing image in order for it to fit the area better within the job I am working on. Over the next 5 years I think a lot of manual tasks within Adobe Creative Suite will be automated through AI.
As AI becomes more integrated, do you think there will be a greater emphasis on ethical considerations in design? How should designers prepare for that?
There has always been an emphasis on ethical considerations in design but I think people will have to be more careful and observant in terms of what Ai is generating. I have already seen some AI output that is quite disturbing. We can prepare by keeping a closer eye on what is being produced and ensure that prompts into AI are being considered carefully.
How might AI change the way designers approach problem-solving and brainstorming in the creative process?
In terms of problem solving it will take a lot of this away. What used to take a considerable amount of time trying to find a solution manually to get a desired result will be available in a few minutes. Brainstorming is always best done by a team but AI could be used to provide more ideas based on those generated.
With AI-driven design personalisation on the rise, what does the future look like for mass-produced designs?
I am already seeing a pattern to AI created design, whilst looking polished it also looks unnatural in a lot of cases, especially when designing the fantastical. There is still some work to be done to make AI generated artwork appear that it was done by an actual designer. Currently I can identify if designs or text was generated straight away and I can see the future being more mass produced unnatural work.
What skills do you believe will become essential for designers as AI continues to advance? Will coding or data analysis become more valuable?
Coding and data analysis will most definitely become more of a valued skill set. A designer will always have to have that creative spark though no matter what their role ends up being.
How do you think clients’ expectations will shift as they become more aware of AI’s capabilities in design?
Honestly I think they will become bored of it as it currently looks a bit soulless to me. I think AI based design will become a very cheap source of artworking whereas the true experienced designers will warrant the big money jobs.Â
What are the limitations of AI in design that you believe will keep human creativity at the forefront?
As mentioned above, Ai currently lacks soul. If you align good design with art, it should provoke an emotional response (even if this is purely to sell a product or service) Â and I think AI will struggle to do this all the time.
In a future where AI can produce designs instantly, how will designers differentiate their work and value?
I think we will see more human based skills such as hand drawn art and fonts coming into designs more.
What advice would you give to young designers entering a field that’s increasingly influenced by AI? How can they prepare for a career that’s likely to change rapidly?
Design has always been a difficult world to have a career in. I think with the dawning of AI it will make it increasingly tough. Having another skillset such as coding or data analysis will be beneficial but some creatives struggle with this kind of work. Ultimately I would advise anyone creative to do what they feel as technology can never replace pure passion.
Thank you Luke
What do you think about the future of Graphic Design? Let us know in the comments.
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