The definition of branding in the dictionary is...
The promotion of a particular product or company by means
of advertising and distinctive design
Branding is a major part of the business experience, without branding your business is just another shop window with products and no identity.
A logo and colour scheme can take you far.
Having your brand use a certain colour, typeface or pattern on all aspects of promotion hits the possible customer with memory pulses that puts your business in their thoughts like the blue and yellow of Ikea to the red of Coca Cola.
For example Apple and Microsoft have made many alterations to their logos over the years to match the latest trends in design from the colourful and eye catching to the simple and modern the impact of the branding is always there.
If you require design why not choose Gareth Wright Design
Based in Tameside, Manchester we cover all aspects of print and social media design.
Visit our website at Gareth Wright Design and social media platforms.